obese woman bikini.
abdominal fatty.
why it's important to lose weight.
kids at mcdoogals.
sitting on a chair.
14 April 2009
Topic Proposal #4
Topic: The increasing rate of obesity in America.
Proposal: The solution to obesity would be as follows: to incorporate a nation-wide mandatory P.E. class for every grade level up through high school; to increase genetic obesity awareness; and, to create more healthy fast food options. This proposal will be in a serious tone, much like 60 Minutes. Also, we will include a BMI calculator to increase awareness of obesity on a more personal level.
~
These are some health consequences of being obese.
Proposal: The solution to obesity would be as follows: to incorporate a nation-wide mandatory P.E. class for every grade level up through high school; to increase genetic obesity awareness; and, to create more healthy fast food options. This proposal will be in a serious tone, much like 60 Minutes. Also, we will include a BMI calculator to increase awareness of obesity on a more personal level.
~
These are some health consequences of being obese.
09 April 2009
SWA 8
The audience of the root beer commercial was geared toward early to mid 20-year-old males specifically because of the tagline ‘Sometimes the best beer is a root beer.’ The advertisement was trying to persuade viewers to drink root beer instead of imbibing in alcoholic beer, showing a man waking up from unknown activities the night before – this imagery was used to show that sometimes it’s safer to drink root beer than alcoholic beer because of the effects of alcohol on the human body.
The idea of invoking laughter was crucial to the commercial: getting the viewer to sympathize with the idea either because they’ve experienced the same thing or have known someone that has. This commercial would personify the brand in a positive way because of its safer connotation than regular beer. A reason this advertisement wasn’t as successful as hoped could be because of the lack of root beer in the commercial – there wasn’t any mention of the drink except for the tagline, and this could’ve caused the viewers to become apathetic toward it.
With one adjustment I believe the commercial will be fully supported and endorsed. Instead of focusing on the morning after, the ad will focus on the night before, showing beer drinking men engaging in ill-advised activities, such as daring one another to get I Love Mom tattoos on their arms juxtaposed with root beer drinking men going to a party at a friend’s house and having a good time. The tagline of ‘Sometimes the best beer is a root beer’ would still come into play, advocating root beer over regular beer. The actual image of someone drinking root beer will greatly decrease viewer's apathy by showing the drink in a fun situation.
The idea of invoking laughter was crucial to the commercial: getting the viewer to sympathize with the idea either because they’ve experienced the same thing or have known someone that has. This commercial would personify the brand in a positive way because of its safer connotation than regular beer. A reason this advertisement wasn’t as successful as hoped could be because of the lack of root beer in the commercial – there wasn’t any mention of the drink except for the tagline, and this could’ve caused the viewers to become apathetic toward it.
With one adjustment I believe the commercial will be fully supported and endorsed. Instead of focusing on the morning after, the ad will focus on the night before, showing beer drinking men engaging in ill-advised activities, such as daring one another to get I Love Mom tattoos on their arms juxtaposed with root beer drinking men going to a party at a friend’s house and having a good time. The tagline of ‘Sometimes the best beer is a root beer’ would still come into play, advocating root beer over regular beer. The actual image of someone drinking root beer will greatly decrease viewer's apathy by showing the drink in a fun situation.
06 April 2009
SWA: Ads
Ads:
Canadian Breast Exam
and
Root Beer Commercial
1. What do these ads persuade you to think, do, or believe—especially beyond simply purchasing their products?
The breast exam one persuades me to think about how breast examining is important and that you shouldn't rely on other people to do it for you. The root beer commercial persuades me to think that drinking root beer is a safer alternative than drinking alcohol, namely beer.
2. What implicit elements argue here?
The idea that if you can get the audience laughing then you have their attention and they're more open to listening to what the speaker has to say.
3. Basically, what might purchasers of these products expect to get from them that an inexpensive, generic version would not provide? Evaluate the ads in terms of use-value appeal and exchange-value appeal—how does each address use and exchange concerns? Do they all do both? Do any of your observations contradict what you might have expected?
The breast exam commercial isn't really about selling anything - it's really an ad for self-awareness and helping women become better knowledgeable about their bodies. The 'Breast Cancer Society of Canada' at the end could be saying that they're one of the best places to go in Canada to get information about breast cancer. The root beer commercial gives purchasers the impression that this root beer could keep you from making dangerous decisions that you won't remember in the morning. The breast exam commercial was completely different than what I thought it was going to be, and the realization of what was actually being advertised by Cam had me laughing.
4. Who would you say the imagined audience for each ad is? What magazines do you think each came from?
The breast exam commercial would definitely be for woman of all ages. The root beer one probably for more late teens and 20s of both gender. They're both videos but if they were on print the breast exam would've probably been in a women's health magazine like Shape and the root beer ad in a men's magazine.
Canadian Breast Exam
and
Root Beer Commercial
1. What do these ads persuade you to think, do, or believe—especially beyond simply purchasing their products?
The breast exam one persuades me to think about how breast examining is important and that you shouldn't rely on other people to do it for you. The root beer commercial persuades me to think that drinking root beer is a safer alternative than drinking alcohol, namely beer.
2. What implicit elements argue here?
The idea that if you can get the audience laughing then you have their attention and they're more open to listening to what the speaker has to say.
3. Basically, what might purchasers of these products expect to get from them that an inexpensive, generic version would not provide? Evaluate the ads in terms of use-value appeal and exchange-value appeal—how does each address use and exchange concerns? Do they all do both? Do any of your observations contradict what you might have expected?
The breast exam commercial isn't really about selling anything - it's really an ad for self-awareness and helping women become better knowledgeable about their bodies. The 'Breast Cancer Society of Canada' at the end could be saying that they're one of the best places to go in Canada to get information about breast cancer. The root beer commercial gives purchasers the impression that this root beer could keep you from making dangerous decisions that you won't remember in the morning. The breast exam commercial was completely different than what I thought it was going to be, and the realization of what was actually being advertised by Cam had me laughing.
4. Who would you say the imagined audience for each ad is? What magazines do you think each came from?
The breast exam commercial would definitely be for woman of all ages. The root beer one probably for more late teens and 20s of both gender. They're both videos but if they were on print the breast exam would've probably been in a women's health magazine like Shape and the root beer ad in a men's magazine.
26 March 2009
Topic Proposal 3
I'm going to use The Onion and downplay the effects of obesity, giving facts about weight gain and health problems in a different light.
19 February 2009
Topic Proposal 2
Is euthanasia ethical or not? This is the topic I will be talking about in my essay.
Sources:
1. Euthanasia and Physician-Assisted Suicide Should Not Be Legal
2. Legalized Euthanasia Would Not Lead to Involuntary Killing
3. Physician-Assisted Suicide Is Moral
4. Physician-Assisted Suicide Leads to Abuses
Sources:
1. Euthanasia and Physician-Assisted Suicide Should Not Be Legal
2. Legalized Euthanasia Would Not Lead to Involuntary Killing
3. Physician-Assisted Suicide Is Moral
4. Physician-Assisted Suicide Leads to Abuses
16 February 2009
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