SWA: Ads

Ads:
Canadian Breast Exam
and
Root Beer Commercial


1. What do these ads persuade you to think, do, or believe—especially beyond simply purchasing their products?
The breast exam one persuades me to think about how breast examining is important and that you shouldn't rely on other people to do it for you. The root beer commercial persuades me to think that drinking root beer is a safer alternative than drinking alcohol, namely beer.

2. What implicit elements argue here?
The idea that if you can get the audience laughing then you have their attention and they're more open to listening to what the speaker has to say.

3. Basically, what might purchasers of these products expect to get from them that an inexpensive, generic version would not provide? Evaluate the ads in terms of use-value appeal and exchange-value appeal—how does each address use and exchange concerns? Do they all do both? Do any of your observations contradict what you might have expected?
The breast exam commercial isn't really about selling anything - it's really an ad for self-awareness and helping women become better knowledgeable about their bodies. The 'Breast Cancer Society of Canada' at the end could be saying that they're one of the best places to go in Canada to get information about breast cancer. The root beer commercial gives purchasers the impression that this root beer could keep you from making dangerous decisions that you won't remember in the morning. The breast exam commercial was completely different than what I thought it was going to be, and the realization of what was actually being advertised by Cam had me laughing.

4. Who would you say the imagined audience for each ad is? What magazines do you think each came from?
The breast exam commercial would definitely be for woman of all ages. The root beer one probably for more late teens and 20s of both gender. They're both videos but if they were on print the breast exam would've probably been in a women's health magazine like Shape and the root beer ad in a men's magazine.